Baby Einstein's parent company Kids2, Inc. (collectively referred to herein as "Kids 2", "Kids II," "we", "our", or "us) recognizes the importance of protecting personal data we may collect from visitors and any other individual or entity ("Users", "you", or "your") who visit our web sites. This Privacy Policy applies to data collection by Kids II and shall apply to your use of the websites, www.kids2.com, www.kidsii.com, and other Kids2-related sites, applications, software, communications, capabilities and services ("Services") accessible on or by any top-level Kids2 domain owned by us (each, a "Site" and collectively the "Sites"), but excluding services that state that they are offered under a different privacy policy.

Our Privacy Policy explains: (1) what information we collect; (2) why we collect it; (3) how we use that information; (4) how we may share it; and (5) the choices we offer, including how to access and delete information.

Please familiarize yourself with our privacy practices and let us know if you have any questions. By using the Sites, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Sites.

If you have any questions or comments about this Privacy Policy, please submit a request to privacy@kids2.com or privacy@kidsii.com.

When this Privacy Policy Applies

In addition to this Privacy Policy, California residents and parents should also review the California Consumer Privacy Act Privacy Notice and the Kids2, Inc. Children's Privacy Policy.

Our Privacy Policy applies to all of the Services offered by Kids2 and its affiliates, including some Kids2 partners, and Services offered on other sites, but excludes services that have separate privacy policies that do not incorporate this Privacy Policy.

Our Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you, or other sites linked from our Services. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our Services, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.

Website Conditions of Use

By accessing or using the Sites in any manner, you also agree to be bound by Kids2's Website's Terms of Use (the "Agreement"). Please read the Agreement carefully. If you do not accept all of the terms and conditions contained in or incorporated by reference into the Agreement, please do not use the Sites.

Information We Collect

We collect information, including personal information, to provide better services to all our Users. We use the term "Personal Information" to refer to any information that identifies or can be used to identify you. Common examples of Personal Information include: full name, email address, information about your device, and certain metadata.

"Sensitive Personal Information" refers to a smaller subset of Personal Information which is considered more sensitive to the individual, such as race and ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, genetic or biometric information, physical or mental health information, medical insurance data, or sexual orientation. Kids2 does not collect or use Sensitive Personal Information and asks that you do not provide Sensitive Personal Information to us.

The Personal Information which we collect includes, but is not limited to, the following circumstances and data elements:

If you express an interest in obtaining additional information about our services, request customer support, use our "Contact Us" or similar features, register to use our Sites or Services, or download certain content, we may require that you provide to us your contact information, such as your name, address, phone number, or email address; If you interact with us on social media accounts, we may ask you to provide, a name, age, gender, email address, and zip code; If you use and interact with our websites or emails, we automatically collect information about your device and your usage of our websites or emails through cookies, web beacons or similar technologies, such as Internet Protocol (IP) addresses or other identifiers, which may qualify as Personal Information (please see the "What device and usage data we process" section, below); If you use and interact with our services, we automatically collect information about your device and your usage of our services, through log files and other technologies, some of which may qualify as Personal Information; If you register the product you bought, we will collect product registration information. If you voluntarily submit certain information to our services, such as filling out a survey about your user experience, we collect the information you have provided as part of that request; and If you provide us or our service providers with any Personal Information relating to other individuals, you represent that you have the authority to do so and acknowledge that it will be used in accordance with this Privacy Policy. If you believe that your Personal Information has been provided to us improperly, or to otherwise exercise your rights relating to your Personal Information, please contact us by using the information set out in the "How to Contact Us" section below.

Information Collected Related to California Residents

During the last twelve (12) months, we have collected the following categories of Personal Information from consumers. Some of the categories of information collected specifically concerns our employees or contractors as opposed to consumers who purchase our products.

Category

Type of Identifiers We Collect

Collected

A. Identifiers. First and last name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address. YES

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, physical characteristics or description, address, telephone number. YES

C. Protected classification characteristics under California or federal law. Age (40 years or older), sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions). YES

D. Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, product warranty information. YES

E. Internet or other similar network activity. Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. YES

F. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information. YES We obtain the categories of Personal Information listed above from the following categories of sources:

Directly from our customers or from our employees. For example, from documents that our customers provide to us related to the products which they purchase. Indirectly from our customer. For example, through information we collect from our customers in the course of providing products to them through our retail partners. Directly and indirectly from activity on our website (www.KidsII.com). For example, from website usage details that are collected automatically. In addition, like many companies, we use "cookies" which are small text files a website can use to recognize repeat users, facilitate the user's ongoing access to and use of the site and to track usage behavior of, for example, the webpages you visit. From social media platforms and networks that you use in connection with our Sites, such as Facebook, LinkedIn, Twitter, Pinterest and Instagram. From third parties that interact with us in connection with the services we perform and the products which we produce. For additional information about of collection of information about Californians, please read our California Privacy Act Privacy Notice.

Cookies & Other Technologies

We and our partners use various technologies to collect and store information when you visit one of our services, and this may include using cookies or similar technologies to identify your browser or device. We also use these technologies to collect and store information when you interact with services from our partners, such as advertising services. Our third party advertising and analytics partners include Google and similar partners.

The technologies we use for this automatic data collection may include:

Cookies. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our services. Web Beacons. Pages of our services or our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count Users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). Clickstream Data. Clickstream data is information collected by our computers when you request Web pages from the Sites. Clickstream data may include information such as the page served, the time spent viewing the page, source of the request, type of browser making the request, the preceding page viewed and similar information. Clickstream data permits us to analyze how visitors arrive at the Sites, what type of content is popular, what type of visitors in the aggregate are interested in particular kinds of content on the Sites.
How We Use Information We Collect

We use your Personal Information in ways that are compatible with the purposes for which it was collected or authorized by you, including for the following purposes:

To present, operate or improve the Site and Services, including analysis of Site activity; To inform you about Services and products available from Kids2; To authorize access to our Sites and Services; To provide, maintain, administer or expand the Services, performing business analyses, or for other internal purposes to support, improve or enhance our business, the Services, and other products and services we offer; To offer and administer programs; To customize or tailor your experience of the Services; To administer content, or other Site features; To communicate about, and administer your participation in, special programs, surveys, contests, online campaigns, online programs, and other offers or promotions, and to deliver pertinent emails; To improve our Site and Services; To secure our Services, including to authenticate Users; To use statistical information that we collect in any way permitted by law, including from third parties in connection with their commercial and marketing efforts; To respond to and support Users regarding their use of the Sites and Services; To comply with all applicable legal requirements; To enforce our Terms of Use and other agreements; To perform data analysis and testing; To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our Users; To resolve disputes; To process warranty claims; To improve products and services; To provide replacement parts, assembly instructions and refunds, To otherwise fulfill the purpose for which the information was provided. We use the information we collect from our Sites to provide, maintain, and improve them, to develop new services, and to protect our company and our Users.

We use information collected from cookies and other technologies, to improve your User experience and the overall quality of our services. We may use your Personal Information to see which web pages you visit at our Site, which web site you visited before coming to our Site, and where you go after you leave our Site. We can then develop statistics that help us understand how our visitors use our Site and how to improve it. We may also use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

We will ask for your consent before using information for a purpose other than those set out in this Privacy Policy.

Our Legal Basis for Collecting Personal Information

Whenever we collect Personal Information from you, we may do so on the following legal bases:

For compliance with a legal obligation to which Kids2 is subject; Your consent to such collection and use; Out of necessity for the performance of an agreement between us and you, such as your agreement to use our Services or your request for Services; Our legitimate business interest, including but not limited to the following circumstances where collecting or using Personal Information is necessary for: Intra-organization transfers for administrative purposes; Product development and enhancement, where the processing enables Kids2 to enhance, modify, personalize, or otherwise improve our services and communications for the benefit of our Users, and to better understand how people interact with our Sites; Communications and marketing, including processing data for direct marketing purposes, and subject to your opt-in for these purposes, and to determine the effectiveness of our promotional campaigns and advertising; Fraud detection and prevention; Enhancement of our cybersecurity, including improving the security of our network and information systems; and General business operations and diligence; Provided that, in each circumstance, we will weigh the necessity of our processing for the purpose against your privacy and confidentiality interests, including taking into account your reasonable expectations, the impact of processing, and any safeguards which are or could be put in place. In all circumstances, we will limit such processing for our legitimate business interest to what is necessary for its purposes.

Your Failure to Provide Personal Information

Your provision of Personal Information is required in order to use certain parts of our services and our programs. If you fail to provide such Personal Information, you may not be able to access and use our Services and/or our programs, or parts of our Services and/or our programs.

Our Retention of Your Personal Information

We determine the appropriate retention period for Personal Information on the basis of the amount, nature and sensitivity of your Personal Information processed, the potential risk of harm from unauthorized use or disclosure of your Personal Information and whether we can achieve the purposes of the processing through other means, as well as on the basis of applicable legal requirements (such as applicable statutes of limitation).

After expiry of the applicable retention periods, your Personal Information will be deleted. If there is any data that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further use of such data.

Sharing Personal Information

Kids2 may disclose your Personal Information to commercial providers for a business purpose. When we disclose Personal Information for these reasons, we enter into a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except for the purposes set forth in the contract.

In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for one or more business purposes:

Identifiers; California Customer Records Personal Information categories; Protected classification characteristics under California or federal law; Commercial information; Internet or other network activity information. We disclose your Personal Information for a business purpose to the following categories of third parties:

Our affiliates. Commercial providers. Third parties to whom you or your agents authorize us to disclose your Personal Information in connection with the services and products we provide to you. We may disclose your Personal Information for legal reasons. Specifically, we will share Personal Information with companies, organizations or individuals outside of Kids2 if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

meet any applicable law, regulation, legal process or enforceable governmental request. enforce applicable Terms of Use, including investigation of potential violations. detect, prevent, or otherwise address fraud, security or technical issues. protect against harm to the rights, property or safety of Kids2, our Users or the public as required or permitted by law. We attempt to notify consumers about legal demands for their personal data when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague or lack proper authority, but we do not promise to challenge every demand.

We may disclose your Personal Information in the event of a business transfer. If we establish a new related entity, are acquired by or merged with another organization, or if substantially all of our assets are transferred to another organization, Personal Information about our users is often a transferred business asset. In the event that Kids2 itself or substantially all of our assets are acquired, Personal Information about our users may be one of the transferred assets.

Sale of Personal Information

In the preceding twelve (12) months, we have not sold any Personal Information.

Your Rights and Choices

You may have certain rights relating to your Personal Information, subject to local data protection law. Whenever you use our services, we aim to provide you with choices about how we use your personal data. We also aim to provide you with access to your Personal Information. If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. Subject to applicable law, you may obtain a copy of Personal Information we maintain about you or you may update or correct inaccuracies in that information by contacting us. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to the information. In addition, if you believe that Personal Information we maintain about you is inaccurate, subject to applicable law, you may have the right to request that we correct or amend the information by contacting us as indicated in the How to Contact Us section below.

Rights Specific to California Residents Under the California Consumer Privacy Act, California residents have specific rights regarding their Personal Information. This section explains how California residents can exercise those rights and describes Californians' rights.

Exercising Your Rights If you are a California resident who chooses to exercise your rights, you can:

Submit a request via the online portal via consumerservices@kids2.com, or Call 1-800-230-8190 to submit your request. Our Response to Your Request Upon receiving your request, we will confirm receipt of your request by sending you an email confirming receipt. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. In some instances, such as a request to delete Personal Information, we may first separately confirm that you would like for us to in fact delete your Personal Information before acting on your request.

We will respond to your request within forty-five (45) days. If we require more time, we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

In some cases our ability to uphold these rights for you may depend upon our obligations to process Personal Information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, listed below, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request.

Californians' Rights With Respect to Personal Information Below we further outline specific rights which California residents may have under the California Consumer Privacy Act.

Right to Access Your Data. You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Any disclosures we provide will only cover the 12-month period preceding the receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. Right to Data Portability. You have the right to a "portable" copy of your Personal Information that you have submitted to us. Generally, this means you have a right to request that we move, copy or transmit your Personal Information stored on our servers or information technology environment to another service provider's servers or information technology environment. Right to Delete Your Data. You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies. Right to Non-Discrimination for the Exercise of Your Privacy Rights. You have the right not to receive discriminatory treatment by us for exercising your privacy rights conferred by the California Consumer Privacy Act. We may deny your deletion request if retaining the information is necessary for us or our service providers to:

Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you; Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities; Debug products to identify and repair errors that impair existing intended functionality; Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law; Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.); Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent; Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us; Comply with a legal obligation; or Make other internal and lawful uses of that information that are compatible with the context in which you provided it. Rights Specific to European Union Residents The European Union's General Data Protection Regulation ("GDPR"), and corresponding legislation in the United Kingdom, provide European and United Kingdom residents with certain rights in connection with Personal Data you have shared with us. If you are resident in the European Economic Area, you may have the following rights:

The right to be informed. You are entitled to be informed of the use of your Personal Data. This Privacy Policy provides such information to you. The right of access. You have the right to request a copy of your Personal Data which we hold about you. The right of correction: You have the right to request correction or changes of your Personal Data if it is found to be inaccurate or out of date. The right to be forgotten: You have the right to request us, at any time, to delete your Personal Data from our servers and to erase your Personal Data when it is no longer necessary for us to retain such data. Note, however, that deletion of your Personal Data will likely impact your ability to use our services. The right to object (opt-out): You have the right to opt-out of certain uses of your Personal Data, such as direct marketing, at any time. The right to data portability: You have the right to a "portable" copy of your Personal Data that you have submitted to us. Generally, this means your right to request that we move, copy or transmit your Personal Data stored on our servers / IT environment to another service provider's servers / IT environment. The right to refuse to be subjected to automated decision making, including profiling: You have the right not to be subject to a decision and insist on human intervention if the decision is based on automated processing and produces a legal effect or a similarly significant effect on you. The right to lodge a complaint with a supervisory authority. You may also have the right to make a GDPR complaint to the relevant Supervisory Authority. A list of Supervisory Authorities is available here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

Our Opt-in/Opt-out Policy By providing an email address on the Kids2 Sites or Services, you agree that we may contact you in the event of a change in this Privacy Policy, to provide you with any Service related notices, or to provide you with information about our events, invitations, or related educational information.

For purposes of this Privacy Policy, "opt-in" is generally defined as any affirmative action by a User to submit or receive information, as the case may be.

We currently provide the following opt-out opportunities:

At any time, you can follow a link provided in offers, newsletters or other email messages (except for e-commerce confirmation or service notice emails) received from us or a Kids2 Partner to unsubscribe from the service. Notwithstanding anything else in this Privacy Policy, please note that we always reserve the right to contact you in the event of a change in this Privacy Policy, or to provide you with any service related notices.

Third Party Links

The Sites may contain links to webpages operated by parties other than Kids2. We do not control such websites and are not responsible for their contents or the privacy policies or other practices of such websites. Our inclusion of links to such websites does not imply any endorsement of the material on such websites or any association with their operators. Further, it is up to the User to take precautions to ensure that whatever links the User selects or software the User downloads (whether from this Site or other websites) is free of such items as viruses, worms, trojan horses, defects and other items of a destructive nature. These websites and services may have their own privacy policies, which the User will be subject to upon linking to the third party's website. Kids2 strongly recommends that each User review the third party's terms and policies.

International Transfer

We may, directly or indirectly through third-party entities around the world, process, store, and transfer the information you provide, including your Personal Information, as described in this Privacy Policy. Specifically, the information and Personal Information that we collect may be transferred to, and stored at, a location outside of your jurisdiction. It may also be processed by staff operating outside of your jurisdiction who work for us or for one of the organizations outlined in this Privacy Policy in connection with the activities outlined in this Privacy Policy. By submitting your information and Personal Information using the Sites, you agree to this transfer, storing or processing. We will take all steps necessary to ensure that your Personal Information is treated securely and in accordance with this Privacy Policy. We have put in place commercially reasonable technical and organizational procedures to safeguard the information and Personal Information we collect on the Sites.

How We Protect Personal Information

Kids2 maintains administrative, technical and physical safeguards designed to protect the user's Personal Information and other information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. For example, we use commercially reasonable security measures such as encryption, firewalls, and Secure Socket Layer software (SSL) or hypertext transfer protocol secure (HTTPS) to protect Personal Information.

Kids2 collects account information for payment or credit, and Kids2 will use the information only to complete the task for which the account information was offered.

Children's Privacy

We recognize the need to provide further privacy protections with respect to Personal Information we may collect from children on our sites and through our services. Some of the features on our sites and services are age-gated so that they are not available for use by children, and we do not knowingly collect Personal Information from children in connection with those features. When we intend to collect Personal Information from children, we take additional steps to protect children's privacy, including:

Notifying parents about our information practices with regard to children, including the types of Personal Information we may collect from children, the uses to which we may put that information, and whether and with whom we may share that information; In accordance with applicable law, and our practices, obtaining consent from parents for the collection of Personal Information from their children, or for sending information about our products and services directly to their children; Limiting our collection of Personal Information from children to no more than is reasonably necessary to participate in an online activity; and Giving parents access or the ability to request access to Personal information we have collected from their children and the ability to request that the personal information be changed or deleted. For additional information about our practices regarding children's personal information, please read our Children's Privacy Notice.

Direct Marketing and "Do Not Track" Signals

Kids2 does not track its users over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, your browser may include controls to block and delete cookies, web beacons and similar technologies, to allow you to opt out of data collection through those technologies.

California residents are entitled to contact us to request information about whether we have disclosed Personal Information to third parties for the third parties' direct marketing purposes. Under the California "Shine the Light" law, California residents may opt-out of our disclosure of Personal Information to third parties for their direct marketing purposes. You may choose to opt-out of the sharing of your Personal Information with third parties for marketing purposes at any time by submitting a request to privacy@kids2.com. California users may request further information about our compliance with this law by contacting us at privacy@Kidsii.com or privacy@kids2.com or by writing to us at the address listed in the "How to Contact Us" section.

Changes to this Privacy Policy

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services or programs, email notification or privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.

How to Contact Us

If you have any specific questions about this Privacy Policy, you can contact us via email or phone or by writing to us at the address below:

Send e-mail to: privacy@kids2.com

Call us: 1-800-230-8190

Send mail to our address:

Kids2, Inc.

Attn: Privacy Policy Inquiry

3333 Piedmont Road, Suite 1800

Atlanta

kids2.com/pages/privacy-policies