Information We Collect
We collect information, including personal information, to provide better services to all our Users. We use the term "Personal Information" to refer to any information that identifies or can be used to identify you. Common examples of Personal Information include: full name, email address, information about your device, and certain metadata.
"Sensitive Personal Information" refers to a smaller subset of Personal Information which is considered more sensitive to the individual, such as race and ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, genetic or biometric information, physical or mental health information, medical insurance data, or sexual orientation. Kids2 does not collect or use Sensitive Personal Information and asks that you do not provide Sensitive Personal Information to us.
Information Collected Related to California Residents
During the last twelve (12) months, we have collected the following categories of Personal Information from consumers. Some of the categories of information collected specifically concerns our employees or contractors as opposed to consumers who purchase our products.
Type of Identifiers We Collect
A. Identifiers. First and last name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address. YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, physical characteristics or description, address, telephone number. YES
C. Protected classification characteristics under California or federal law. Age (40 years or older), sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions). YES
D. Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, product warranty information. YES
E. Internet or other similar network activity. Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. YES
F. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information. YES We obtain the categories of Personal Information listed above from the following categories of sources:
Directly from our customers or from our employees. For example, from documents that our customers provide to us related to the products which they purchase. Indirectly from our customer. For example, through information we collect from our customers in the course of providing products to them through our retail partners. Directly and indirectly from activity on our website (www.KidsII.com). For example, from website usage details that are collected automatically. In addition, like many companies, we use "cookies" which are small text files a website can use to recognize repeat users, facilitate the user's ongoing access to and use of the site and to track usage behavior of, for example, the webpages you visit. From social media platforms and networks that you use in connection with our Sites, such as Facebook, LinkedIn, Twitter, Pinterest and Instagram. From third parties that interact with us in connection with the services we perform and the products which we produce. For additional information about of collection of information about Californians, please read our California Privacy Act Privacy Notice.
Cookies & Other Technologies
We and our partners use various technologies to collect and store information when you visit one of our services, and this may include using cookies or similar technologies to identify your browser or device. We also use these technologies to collect and store information when you interact with services from our partners, such as advertising services. Our third party advertising and analytics partners include Google and similar partners.
The technologies we use for this automatic data collection may include:
We use your Personal Information in ways that are compatible with the purposes for which it was collected or authorized by you, including for the following purposes:
We use information collected from cookies and other technologies, to improve your User experience and the overall quality of our services. We may use your Personal Information to see which web pages you visit at our Site, which web site you visited before coming to our Site, and where you go after you leave our Site. We can then develop statistics that help us understand how our visitors use our Site and how to improve it. We may also use the information we obtain about you in other ways for which we provide specific notice at the time of collection.
Our Legal Basis for Collecting Personal Information
Whenever we collect Personal Information from you, we may do so on the following legal bases:
For compliance with a legal obligation to which Kids2 is subject; Your consent to such collection and use; Out of necessity for the performance of an agreement between us and you, such as your agreement to use our Services or your request for Services; Our legitimate business interest, including but not limited to the following circumstances where collecting or using Personal Information is necessary for: Intra-organization transfers for administrative purposes; Product development and enhancement, where the processing enables Kids2 to enhance, modify, personalize, or otherwise improve our services and communications for the benefit of our Users, and to better understand how people interact with our Sites; Communications and marketing, including processing data for direct marketing purposes, and subject to your opt-in for these purposes, and to determine the effectiveness of our promotional campaigns and advertising; Fraud detection and prevention; Enhancement of our cybersecurity, including improving the security of our network and information systems; and General business operations and diligence; Provided that, in each circumstance, we will weigh the necessity of our processing for the purpose against your privacy and confidentiality interests, including taking into account your reasonable expectations, the impact of processing, and any safeguards which are or could be put in place. In all circumstances, we will limit such processing for our legitimate business interest to what is necessary for its purposes.
Your Failure to Provide Personal Information
Your provision of Personal Information is required in order to use certain parts of our services and our programs. If you fail to provide such Personal Information, you may not be able to access and use our Services and/or our programs, or parts of our Services and/or our programs.
Our Retention of Your Personal Information
We determine the appropriate retention period for Personal Information on the basis of the amount, nature and sensitivity of your Personal Information processed, the potential risk of harm from unauthorized use or disclosure of your Personal Information and whether we can achieve the purposes of the processing through other means, as well as on the basis of applicable legal requirements (such as applicable statutes of limitation).
After expiry of the applicable retention periods, your Personal Information will be deleted. If there is any data that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further use of such data.
Sharing Personal Information
Kids2 may disclose your Personal Information to commercial providers for a business purpose. When we disclose Personal Information for these reasons, we enter into a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except for the purposes set forth in the contract.
In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for one or more business purposes:
Identifiers; California Customer Records Personal Information categories; Protected classification characteristics under California or federal law; Commercial information; Internet or other network activity information. We disclose your Personal Information for a business purpose to the following categories of third parties:
Our affiliates. Commercial providers. Third parties to whom you or your agents authorize us to disclose your Personal Information in connection with the services and products we provide to you. We may disclose your Personal Information for legal reasons. Specifically, we will share Personal Information with companies, organizations or individuals outside of Kids2 if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
We may disclose your Personal Information in the event of a business transfer. If we establish a new related entity, are acquired by or merged with another organization, or if substantially all of our assets are transferred to another organization, Personal Information about our users is often a transferred business asset. In the event that Kids2 itself or substantially all of our assets are acquired, Personal Information about our users may be one of the transferred assets.
Sale of Personal Information
In the preceding twelve (12) months, we have not sold any Personal Information.
Your Rights and Choices
You may have certain rights relating to your Personal Information, subject to local data protection law. Whenever you use our services, we aim to provide you with choices about how we use your personal data. We also aim to provide you with access to your Personal Information. If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. Subject to applicable law, you may obtain a copy of Personal Information we maintain about you or you may update or correct inaccuracies in that information by contacting us. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to the information. In addition, if you believe that Personal Information we maintain about you is inaccurate, subject to applicable law, you may have the right to request that we correct or amend the information by contacting us as indicated in the How to Contact Us section below.
Rights Specific to California Residents Under the California Consumer Privacy Act, California residents have specific rights regarding their Personal Information. This section explains how California residents can exercise those rights and describes Californians' rights.
Exercising Your Rights If you are a California resident who chooses to exercise your rights, you can:
Submit a request via the online portal via email@example.com, or Call 1-800-230-8190 to submit your request. Our Response to Your Request Upon receiving your request, we will confirm receipt of your request by sending you an email confirming receipt. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. In some instances, such as a request to delete Personal Information, we may first separately confirm that you would like for us to in fact delete your Personal Information before acting on your request.
We will respond to your request within forty-five (45) days. If we require more time, we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
In some cases our ability to uphold these rights for you may depend upon our obligations to process Personal Information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, listed below, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request.
Californians' Rights With Respect to Personal Information Below we further outline specific rights which California residents may have under the California Consumer Privacy Act.
Right to Access Your Data. You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Any disclosures we provide will only cover the 12-month period preceding the receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. Right to Data Portability. You have the right to a "portable" copy of your Personal Information that you have submitted to us. Generally, this means you have a right to request that we move, copy or transmit your Personal Information stored on our servers or information technology environment to another service provider's servers or information technology environment. Right to Delete Your Data. You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies. Right to Non-Discrimination for the Exercise of Your Privacy Rights. You have the right not to receive discriminatory treatment by us for exercising your privacy rights conferred by the California Consumer Privacy Act. We may deny your deletion request if retaining the information is necessary for us or our service providers to:
Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you; Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities; Debug products to identify and repair errors that impair existing intended functionality; Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law; Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.); Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent; Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us; Comply with a legal obligation; or Make other internal and lawful uses of that information that are compatible with the context in which you provided it. Rights Specific to European Union Residents The European Union's General Data Protection Regulation ("GDPR"), and corresponding legislation in the United Kingdom, provide European and United Kingdom residents with certain rights in connection with Personal Data you have shared with us. If you are resident in the European Economic Area, you may have the following rights:
We currently provide the following opt-out opportunities:
Third Party Links
The Sites may contain links to webpages operated by parties other than Kids2. We do not control such websites and are not responsible for their contents or the privacy policies or other practices of such websites. Our inclusion of links to such websites does not imply any endorsement of the material on such websites or any association with their operators. Further, it is up to the User to take precautions to ensure that whatever links the User selects or software the User downloads (whether from this Site or other websites) is free of such items as viruses, worms, trojan horses, defects and other items of a destructive nature. These websites and services may have their own privacy policies, which the User will be subject to upon linking to the third party's website. Kids2 strongly recommends that each User review the third party's terms and policies.
How We Protect Personal Information
Kids2 maintains administrative, technical and physical safeguards designed to protect the user's Personal Information and other information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. For example, we use commercially reasonable security measures such as encryption, firewalls, and Secure Socket Layer software (SSL) or hypertext transfer protocol secure (HTTPS) to protect Personal Information.
Kids2 collects account information for payment or credit, and Kids2 will use the information only to complete the task for which the account information was offered.
We recognize the need to provide further privacy protections with respect to Personal Information we may collect from children on our sites and through our services. Some of the features on our sites and services are age-gated so that they are not available for use by children, and we do not knowingly collect Personal Information from children in connection with those features. When we intend to collect Personal Information from children, we take additional steps to protect children's privacy, including:
Notifying parents about our information practices with regard to children, including the types of Personal Information we may collect from children, the uses to which we may put that information, and whether and with whom we may share that information; In accordance with applicable law, and our practices, obtaining consent from parents for the collection of Personal Information from their children, or for sending information about our products and services directly to their children; Limiting our collection of Personal Information from children to no more than is reasonably necessary to participate in an online activity; and Giving parents access or the ability to request access to Personal information we have collected from their children and the ability to request that the personal information be changed or deleted. For additional information about our practices regarding children's personal information, please read our Children's Privacy Notice.
Direct Marketing and "Do Not Track" Signals
Baby Einstein is committed to the highest standards for safe kids advertising and complies with the Children’s Online Privacy Protection Act (COPPA) and all relevant regulations. In order to make the Service free for users, however, the Service will contain advertising, but the advertising will only contain contextual display advertising and will not use User Information to target advertisements.
Kids2 does not track its users over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, your browser may include controls to block and delete cookies, web beacons and similar technologies, to allow you to opt out of data collection through those technologies.
California residents are entitled to contact us to request information about whether we have disclosed Personal Information to third parties for the third parties' direct marketing purposes. Under the California "Shine the Light" law, California residents may opt-out of our disclosure of Personal Information to third parties for their direct marketing purposes. You may choose to opt-out of the sharing of your Personal Information with third parties for marketing purposes at any time by submitting a request to firstname.lastname@example.org. California users may request further information about our compliance with this law by contacting us at privacy@Kidsii.com or email@example.com or by writing to us at the address listed in the "How to Contact Us" section.
How to Contact Us
Send e-mail to: firstname.lastname@example.org
Call us: 1-800-230-8190
Send mail to our address:
3333 Piedmont Road, Suite 1800