A LA T DA's Mission Statement
To be a Content Provider that delivers entertaining, enlightening, and uplifting programs featuring people of color and story lines that reflect our real lives holistically, while giving "breakout" Content Creators (and Artists) a chance to showcase their work, an opportunity that they otherwise may not attain from the larger, more saturated streaming apps.

About A LA T DA:
As consumers turn more and more to streaming their favorite programs and choosing what they watch and where they watch it, they are more empowered than ever before in the days of "preselected" television content, and this is amazing! However, diversity content is still vastly under-represented and frequently misrepresented. The story is not always told in a comprehensive and inclusive way that holistically depicts the intra-dimensional diversity, within our respective cultures, experience, brilliance, and resilience.

A LA T DA app seeks to solve for that! We will feature original content showcasing People of Color, including (but not limited to) Diversity & Inclusion story lines, artistically illustrating our unique and beautiful perspectives. Additionally, A LA T DA app is a brainchild of artists, so we want to celebrate Independent Content Creators and allow them to have a place to not only share their creations (i.e., movies, webisodes, tv series, etc.) with A LA T DA app viewers, but to also be able to receive monetary returns as a reward for earning high viewership of their content!

Take pride in knowing that when you tune in to A LA T DA app, you are supporting the Arts, and the Artists - those who are not necessarily backed up by big production houses, but rather pouring their heart, soul, and maybe even their "last" into this work, to birth something they believe in deeply.

We, the artists of A LA T DA app, invite you to Enjoy!


"Release Brake to Activate/Accelerate - Our Greatness Awaits." - La T